Showcase your black and mostly black dogs and cats with Best Friends’ Back in Black. This special adoption promotion focuses on helping black animals – traditionally harder to place – throughout the month of May. Join more than 130 partners who participated in this promotion in 2013 and were able to adopt out more than 3,000 animals! Registration will begin around the middle of March, so more information will be coming soon.
Best Friends will provide participating Network partners with marketing collateral to help promote their adoptions. Professionally designed, ready-to-use or editable materials will be available to download, such as a promotional flyer, web images, Facebook images and messages, banners, kennel tags, and much more. Additionally, a marketing kit filled with promotional flyers and kennel tags will be mailed to participating Network partners.
Austin Pets Alive in Austin, Texas, found homes for 62 cats and 57 dogs during Back in Black in November 2013!
“Black animals are so easily overlooked at our shelter, and those living in foster homes often don't photograph that well for our website. Having a national organization like Best Friends Animal Society bring awareness and excitement to these adoptable pets is a huge boost!” —Kristina Jakstas, donor relations manager
To learn more about Back in Black, please check out this article. For more information on the most common concerns regarding reduced adoption fees, check out this helpful document.
Planning to participate? Here are some additional details you’ll need to know before you register:
- All Network partners must be current through January 2014 with their statistics in the data matrix. Click here to learn how to report your stats. Not sure if you are eligible? Contact our Network data coordinator, Nikki Kelley, at firstname.lastname@example.org.
- Your organization must currently be an approved No More Homeless Pets Network partner in order to participate in this promotion. If you are not yet a Network partner, please click here to apply so you can participate in future Network partner offerings. Our application and approval process could take several weeks, so plan ahead and apply now!
- If you are an NKLA or Utah Coalition member, submission of these statistics will be verified as required by your coalition.
- After the promotion is complete, you will also need to submit the promotion report online, which we will provide for you after the promotion ends. This report simply asks for your adoption numbers and general feedback on the implementation of the promotion.