Back in Black National Adoption Promotion

Back in Black

Showcase your black and mostly black dogs and cats with Best Friends’ Back in Black. This special adoption promotion focuses on helping black animals – traditionally harder to place – throughout the month of May. Nearly 200 partners are participating in this promotion for May 1-31, 2014, and they hope to top last year’s adoption numbers of over 3,000 animals who found homes during Back in Black in November 2013!

Registration is now closed, but keep an eye out to see the lifesaving results from this year’s Back in Black!

Best Friends will provide participating Network partners with marketing collateral to help promote their adoptions. Professionally designed, ready-to-use or editable materials will be available to download, such as a promotional flyer, web images, Facebook images and messages, banners, kennel tags, and much more. Additionally, a marketing kit filled with promotional flyers and kennel tags will be mailed to participating Network partners.

Austin Pets Alive in Austin, Texas, found homes for 62 cats and 57 dogs during Back in Black in November 2013!

“Black animals are so easily overlooked at our shelter, and those living in foster homes often don't photograph that well for our website. Having a national organization like Best Friends Animal Society bring awareness and excitement to these adoptable pets is a huge boost!” —Kristina Jakstas, donor relations manager

To learn more about Back in Black, please check out this article. For more information on the most common concerns regarding reduced adoption fees, check out this helpful document.  Lowering your adoption fees or having another adoption special during this promotion could mean more homes for animals in black, and will be noted on our national partner listing for this promotion.  Last year during Back in Black,  more than 85% of participating Network partners offered reduced-fee adoptions-and with over 3,000 adoptions, they must be on to something!  


Out of all the partners who were approved to participate by March 31, congratulations to the ten lucky partners who were randomly selected to win $500 to help increase their lifesaving efforts:

Black Dog Animal Rescue- Cheyenne, WY

Friends of Lafayette Animal Shelter- Sunset, LA

Humane Animal Treatment Society- Mt. Pleasant, MI

Independent Cat Society- Westville, IN

Legacy of Hope Dog Rescue- Broken Arrow, OK

Mt. Juliet Animal Shelter- Mt. Juliet, TN

Oakdale Shelter Pet Alliance- Oakdale, CA

Second Chance Animal Rescue- Las Vegas, NV

Tabby's Place: A Cat Sanctuary- Ringoes, NJ

Williamson County Regional Animal Shelter- Georgetown, TX


 Planning to participate? Here are some additional details you’ll need to know before you register:

  • All Network partners must be current through January 2014 with their statistics in the data matrix. Click here to learn how to report your stats. Not sure if you are eligible? Contact our Network data coordinator, Nikki Kelley, at nikkik@bestfriends.org.
  • Your organization must currently be an approved No More Homeless Pets Network partner in order to participate in this promotion. If you are not yet a Network partner, please click here to apply so you can participate in future Network partner offerings. Our application and approval process could take several weeks, so plan ahead and apply now!
  • If you are an NKLA or Utah Coalition member, submission of these statistics will be verified as required by your coalition.
  • After the promotion is complete, you will also need to submit the promotion report online, which we will provide for you after the promotion ends. This report simply asks for your adoption numbers and general feedback on the implementation of the promotion.